Client former name: Motta Focus, located in México City
New Name: Thinko
Naming and Branding
Background:
Thinko, formerly known as Motta Focus, is a company specializing in business market and political climate analysis in Mexico City. It provides political and economic insights to the corporate sector, public opinion firms, and market research agencies. Thinko also offers training workshops in political communication and public affairs and advises political candidates and leaders. By thinking outside the box, Thinko stays ahead of trends to support its clients’ decision-making and helps groups achieve shared goals.
The rebranding from Motta Focus to Thinko aimed to avoid negative connotations and better reflect the company’s expertise. The new name is memorable, easy to pronounce, and conveys professionalism and intellectual rigor. The updated branding, including a logo that symbolizes leadership, knowledge, and focus, aligns with Thinko’s target audience. The color purple, chosen for its association with nobility, creativity, and ambition, enhances the brand’s image of excellence and sophistication.
