![](https://cdn.myportfolio.com/dea7fad630ae6c87cf4e4f1edd7ad721/1905cb00-890d-48d9-9580-2fde736de461_rw_1920.jpg?h=2aff6fefaee1b15aa5ea2dbcd5a8bc69)
Client Name: UN1FICA
Our task was to develop an integrated Rebranding.
Background:
This company develops technology that helps reduce pollution and improve the environment.
Currently they have equipment to transform burnt oil into diesel fuel.
Naming:
The name UN1FICA is easy to grasp and pronounce. Moreover, it is original, strong and carries positive, winning connotations.
Branding:
The isotype is composed of the number one, repeated four times in a North, South, East and West pattern, suggesting a compass rose, while forming a central circle to symbolize unity, an apropos echo of the company brand.
In place of the letter, I in UNIFICA, the wordmark uses the numeral 1 to form UN1FICA, which serves to emphasize the company’s leadership position in the target market as well reiterate the core concept of unity or oneness.
![](https://cdn.myportfolio.com/dea7fad630ae6c87cf4e4f1edd7ad721/4fd87f44-be34-45d0-9326-0a8bbb7ea950_rw_1920.png?h=fdf38f520809281ea1c4b746f0bb555d)
![](https://cdn.myportfolio.com/dea7fad630ae6c87cf4e4f1edd7ad721/802a586c-f36a-4bb5-885b-75696b283d39_rw_1920.jpg?h=c5a282ef8f66c48303f0a8572b4890bc)
![](https://cdn.myportfolio.com/dea7fad630ae6c87cf4e4f1edd7ad721/9f37f086-dc6a-443e-8ba3-116cfb786bc0_rw_1200.png?h=033a2e3019ed338b94a29baac2ce6b36)
![](https://cdn.myportfolio.com/dea7fad630ae6c87cf4e4f1edd7ad721/bb55afc2-2e2b-4a07-befa-4d8e70ab50ad_rw_1200.png?h=f2883a052860aabd411d7348b04954b4)
Thank you!