Naming and Branding
Client: Portofino Smile Center
Location: Portofino Italy
People looking for superior dental care services, featuring top-notch, personalized service provided by experienced dentists and hygienists. 
The locale features haute contemporary design one would expect in a business residing on the Italian Riviera. 
Portofino, a fishing village on the Italian Riviera southeast of Genoa, features houses painted in pastels, high-end boutiques and seafood restaurants lining the Piazzetta, a small cobbled-stone square overlooking a harbor replete with luxury yachts. A path leads from the Piazzetta to Castello Brown, a 16th-century fortress, museum and art gallery, offering panoramic views of the town and the Ligurian Sea.
What differentiates this brand from the rest?
• Upscale facilities
• Expertise in the concept of smile design
• Trustworthiness
• Unmatched quality
• Service one step beyond 
• Experience 
Thank you!