PORTOFINO SMILE CENTER
Naming and Branding
Client: Portofino Smile Center
Location: Portofino Italy
Target:
People looking for superior dental care services, featuring top-notch, personalized service provided by experienced dentists and hygienists.
The locale features haute contemporary design one would expect in a business residing on the Italian Riviera.
Portofino, a fishing village on the Italian Riviera southeast of Genoa, features houses painted in pastels, high-end boutiques and seafood restaurants lining the Piazzetta, a small cobbled-stone square overlooking a harbor replete with luxury yachts. A path leads from the Piazzetta to Castello Brown, a 16th-century fortress, museum and art gallery, offering panoramic views of the town and the Ligurian Sea.
What differentiates this brand from the rest?
• Upscale facilities
• Expertise in the concept of smile design
• Trustworthiness
• Unmatched quality
• Service one step beyond
• Experience
![](https://cdn.myportfolio.com/dea7fad630ae6c87cf4e4f1edd7ad721/291e244d-f7c9-4a2c-a785-934dcd5b578a_rw_1200.png?h=3e9ebc725540834de32befe3e91faf6a)
![](https://cdn.myportfolio.com/dea7fad630ae6c87cf4e4f1edd7ad721/510806ba-ec59-475f-b450-7e04428fa3de_rw_600.png?h=5cff1ca7a664fc244cf22155bbff5486)
![](https://cdn.myportfolio.com/dea7fad630ae6c87cf4e4f1edd7ad721/12f9f807-4719-405b-9a35-100d5164998b_rw_600.png?h=78351d7e6c7f6900989daeb7fdefbba7)
Thank you!