Introduction: In Mexico City, home to the most museums in the world, a new cultural space has been created to honor the legacy of Cantinflas and his creator, Mario Moreno. The museum, with the slogan "Where Humor is Art," aims to introduce new generations to the values of Mexican culture through the life and work of this iconic figure. The branding emphasizes humor as an art form, with a distinctive logo featuring Cantinflas' mustache and a smile. The museum's visual identity uses vibrant colors to represent Cantinflas’ characters and more subdued tones to reflect Mario Moreno’s personal traits. The comprehensive branding includes SWOT analysis, storytelling, and a unique value proposition, all aimed at creating an emotional connection with visitors.
