Concept:
Dorotea's previous branding was cluttered and hard to read, so the focus was on redesigning the brand to reflect higher quality and prestige. The goal was to attract individuals looking for a special touch in events or gifts like cakes and cookies. The new branding features a more versatile and elegant logo, a color palette inspired by the Marie Antoinette era, and classic typography that reinforces the brand’s exclusivity. Ornamental designs and eco-friendly packaging materials were used to highlight quality.
The brand messaging emphasizes the exclusivity and prestige of Dorotea’s products and catering services, adding elegance to any event. Looking ahead, Dorotea plans to expand into event halls, offering luxurious spaces and bespoke planning services that align with the brand’s high-end aesthetic.
Moodboard
Former Logo
