Client´s former name: Farfalla
New Name: Prima Pelle by Farfalla
Location: Mexico
Naming & Branding services
Whats does the new name and branding provide? 
The new name clearly tells the potential customer what the company offers.
In Italian, prima is an adjective meaning premiere, while pelle, also Italian, means leather. 
The name Prima Pelle means Premiere Leather.
We keep Farfalla in the tag line, which surely appeals to existing, long-time clients.
The old logo was a butterfly, which conveys little if any meaning to support the brand.
The new logo, a stylized, angular steer head, evokes the source of leather used in the upholstery and interior design sector, the company’s core business. 
The Old Name and Logo
Thank you!

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