OVERVIEW.
Client Name: UN1FICA
Our task was to develop an integrated Rebranding.
Background:This company develops technology that helps reduce pollution and improve the environment.Currently, they have equipment to transform burnt oil into diesel fuel.
Naming:The name UN1FICA is easy to grasp and pronounce. Moreover, it is original, strong, and carries positive, winning connotations.
Branding:The isotype is composed of the number one, repeated four times in a North, South, East, and West pattern, suggesting a compass rose while forming a central circle to symbolize unity, an apropos echo of the company brand.In place of the letter, I in UNIFICA, the wordmark uses the numeral 1 to form UN1FICA, which serves to emphasize the company’s leadership position in the target market as well as reiterate the core concept of unity or oneness.
