OVERVIEW.
For this project, we took on the challenge of coordinating with multiple photographers across different areas of Oaxaca to capture stunning images of its breathtaking beaches. Commissioned directly by the State of Oaxaca, Mexico, the project aimed to showcase and communicate to tourists the diverse experiences available in this beautiful region—specifically its beaches, how to reach them, the services they offer, and essential preparations before visiting. Some locations are only accessible by boat, and others remain largely unknown even to locals.
Our work encompassed writing, photo curation, editorial and graphic design, icon creation, research, and promotion. This was a unique and ambitious endeavor that few agencies dared to undertake due to its complexity, particularly in gathering such extensive information.
